Fact-Based Opinion
Fact-Based Opinion (FBO) was created to help eliminate the breakdown that occurs when we assume an opposing opinion is motivated by hate, lack of intelligence, integrity, etc. Rather than attempting to persuade you to think one way or the other, FBO aims to share how an opinion is formed based on prominent information sources. To reinforce the sense of neutrality, the color palette is warm and approachable. The logo mark symbolizes intersecting talk bubbles, focusing on the element of overlap.