Lagoon is Utah's premiere theme park, but doesn't have a cohesive brand identity. The single-day tickets to the park are called "passports" which inspired this concept re-branding featuring a travel theme. I designed a unique "passport stamp" for each section of the park and the stamps collectively create pattern and texture on all the brand materials.
Additionally, by creating names and logos for each unique section of the park, visitors will have an enhanced sense of place and discovery while exploring the park's many attractions.
